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Operators turn to new generation of dealsOperators turn to new generation of deals

Erin Dostal, Associate Editor

October 3, 2012

9 Min Read
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Soup and salad, a meaty entrée, and a big slice of cheesecake. All for $15. 


Call it a fixed-price offering or menu bundling or even just a good deal, it’s the kind of promotion restaurateurs are hoping will stand out to spending-wary consumers in today’s fiercely competitive marketplace.


The strategy of offering a multicourse meal for a single affordable price has been steadily gaining traction with operators who are trying to avoid the stigma of discounting individual menu prices as they struggle to drive traffic.


While such “wow factor” pricing strategies initially were implemented in response to the severe falloff in sales during the early stages of the recession, many of the top chains are once again turning to similar promotions a...

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About the Author

Erin Dostal

Associate Editor, Nation's Restaurant News

Phone: 212-204-4387
Follow @erindostal

Erin Dostal covers the Southeast U.S. at Nation’s Restaurant News. She previously worked at Direct Marketing News where she covered trends in database marketing and e-commerce. Prior to moving to New York in 2011, she was a reporter at Las Vegas Sun and a launching editor of VEGAS INC, a business magazine covering the largest industries in Southern Nevada: tourism, gaming, entertainment, real estate and—of course—restaurants. She holds a journalism degree from Northwestern University.

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