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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Soup and salad, a meaty entrée, and a big slice of cheesecake. All for $15.
Call it a fixed-price offering or menu bundling or even just a good deal, it’s the kind of promotion restaurateurs are hoping will stand out to spending-wary consumers in today’s fiercely competitive marketplace.
The strategy of offering a multicourse meal for a single affordable price has been steadily gaining traction with operators who are trying to avoid the stigma of discounting individual menu prices as they struggle to drive traffic.
While such “wow factor” pricing strategies initially were implemented in response to the severe falloff in sales during the early stages of the recession, many of the top chains are once again turning to similar promotions a...
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