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Red Robin stock price falls nearly 20% after sales slipRed Robin stock price falls nearly 20% after sales slip

Burger brand fails to see lift in dine-in traffic, CEO warns

Ron Ruggless, Senior Editor

August 2, 2018

2 Min Read
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Red Robin Gourmet Burgers Inc.’s same-store sales for the second quarter ended July 15 will fall short of expectations, the company warned Wednesday.

The Greenwood Village, Colo.-based casual-dining brand, which is scheduled to report the quarter’s earnings on Aug. 21, said same-store sales declined 2.6 percent in the period and guest traffic was down 0.7 percent. 

“We are disappointed with our performance in the second quarter,” said Denny Marie Post, Red Robin CEO, said in a statement that accompanied the pre-announcement.

“While we remain confident in the strategy that we have in place to address the shifts going on within casual dining, we simply didn’t execute as well as we should have,” Post said.

The company said revenue in the quarter would be about $315.4 million, which would be down from the same period of 2017, when the company reported revenue of $315.8 million.  

“We continue to make progress on driving off-premise traffic growth and differentiation through everyday affordability,” Post said, “However, we have yet to see the needed lift in dine-in traffic to offset the lower check average associated with the higher mix of our Tavern Double Menu.”

At midday Thursday, Red Robin’s stock price was down nearly 20 percent, to about $37.30 a share from a close of $45.85 a share on Wednesday. 

Analysts were mixed in their advice on Red Robin.

Andrew Slagle, an analyst with Jefferies, which rates Red Robin shares as a “buy,” said the company “can be a decent value play if it can regain service execution levels being interrupted by off-premise growth and adjust its marketing to better balance both ends of the barbell.” 

However, Canaccord Genuity downgraded Red Robin shares to “hold” from “buy” and reduced the stock price target to $42 from $65 a share.

Conaccord Genuity analyst Lynne Collier said in a note Thursday that “as we look forward, we think shares will continue to be range-bound in the near-to-intermediate term given same-store sales challenges and margin pressure.”

Collier said Red Robin’s cuts in labor and the effect on service may have been a factor. “This could result in the company possibly having to reinvest back into labor,” Collier wrote. “Accordingly, we are moving to the sidelines and reducing our price target.”

In prepared remarks Wednesday, Post said the brand had opportunities to improve service, “which has been impacted by the growing complexity of the multiple revenue streams within our four walls.” She also noted that the brand needed to refresh its marketing message and move quickly on the digital guest experience.

Red Robin has more than 570 restaurants across the United States and Canada.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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