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Restaurants see success with branded burger bunsRestaurants see success with branded burger buns

Sonic says the special buns have boosted same-store sales and transactions

Lisa Jennings, Executive Editor

October 25, 2012

3 Min Read
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Lisa Jennings

Looking for ways to make their product stand out in an increasingly crowded segment, some burger brands are turning to a very literal form of branding.

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At most burger joints, enhancements to the bun might include an egg wash and a sprinkle of seeds. At chains including Sonic, Umami Burger, and BurgerFi, as well as independent restaurants such as the Napa Valley Burger Company, however, burger buns may sport a logo.

A franchisee of 54 Sonic units in Louisiana, for example, recently launched a football season-related promotion for a spicy new Ragin’ Cajun burger featuring an...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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