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Sonic says the special buns have boosted same-store sales and transactions
Lisa Jennings
Looking for ways to make their product stand out in an increasingly crowded segment, some burger brands are turning to a very literal form of branding.
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At most burger joints, enhancements to the bun might include an egg wash and a sprinkle of seeds. At chains including Sonic, Umami Burger, and BurgerFi, as well as independent restaurants such as the Napa Valley Burger Company, however, burger buns may sport a logo.
A franchisee of 54 Sonic units in Louisiana, for example, recently launched a football season-related promotion for a spicy new Ragin’ Cajun burger featuring an...
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