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La Madeleine completes first refranchising phaseLa Madeleine completes first refranchising phase

Bakery-café chain sells 26 restaurants to HZ LM Casual Foods

Ron Ruggless, Senior Editor

August 16, 2017

2 Min Read
La Madeleine
La Madeleine

La Madeleine French Bakery & Café completed the first phase of its refranchising program last week with the sale of 26 restaurants to Sugar Land, Texas-based HZ LM Casual Foods, the company said.

The Dallas-based bakery-café chain, owned by Le Duff America Inc., said HZ LM Casual Foods is owned by Amin Dhanani, a general partner in multi-concept franchisee The Dhanani Group, and purchased La Madeleine bakeries in the Texas markets of Houston and Austin, and in Louisiana.

La Madeleine said HZ LM also secured development rights for 57 additional locations.

Terms of the deal were not disclosed.

In March, La Madeleine said it would refranchise more than half of its company-owned locations

With Dhanani’s purchase, the 80-unit La Madeleine brand now has 43 franchised units and 37 corporate-owned locations, a spokesperson said.

Olivier Poirot, CEO of Le Duff America, said in a statement: “The Groupe Le Duff model for success is through franchising. This closing represents the first step in our growth initiative, and with partners like Amin, La Madeleine will double in size within the next five years.” 

Dhanani and The Dhanani Group operate more than 800 restaurants throughout the United States, including the Burger King and Popeyes Louisiana Kitchen brands.

Dhanani said he had long patronized La Madeleine and was impressed with the concept’s average unit volumes, which were an estimated $2.1 million in Nation’s Restaurant News’ Top 200 census.

“There’s no doubt La Madeleine is ripe for expansion, and we look forward to growing with them,” Dhanani said in a statement.

In the NRN 2017 Top 200 census, La Madeleine ranked No. 195 in U.S. systemwide sales, posting an estimated $174.6 million, up from $167.9 million in the preceding year.

La Madeleine said it will continue to own and operate its bakery-cafés in Dallas, the company said. 

La Madeleine’s parent company, Le Duff America Inc., is the Dallas-based subsidiary of Groupe Le Duff. The subsidiary also operates French-themed brands Mimi’s Cafe and Brioche Doree North America.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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