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McDonald's sees pushback from some franchiseesMcDonald's sees pushback from some franchisees

Several groups of McDonald's franchisees say rent, value and remodeling strategies from parent company McDonald's Corp. are too aggressive and have left them feeling financial pressures.

Mark Brandau, Associate editor

September 9, 2013

6 Min Read
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McDonald’s Corp. officials pushed back against reports of mutiny among owner-operators last month after public comments from franchisees revealed ongoing discussions with the franchisor over rent structure, value strategy and remodeling programs.

An Aug. 6 article on Bloomberg.com said two groups of California franchisees were “going rogue” by having meetings, listing grievances and suggesting negotiations with McDonald’s to Lee Heriaud, a Phoenix-area franchisee who chairs the National Leadership Council for all domestic McDonald’s owner-operators. The report also speculated that McDonald’s franchisees would be less likely to open new restaurants or remodel existing ones.

A copy of a memorandum obtained by Nation’s Restaurant News, which ...

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