This story is part of NRN’s Second 100 special report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.
July 23, 2013
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While the biggest restaurant brands across all industry segments battle on a national scale for the consumer dollar — think McDonald’s versus Burger King — many smaller, emerging Second 100 brands are looking locally as they attempt to grow and gain market share.
Among the top 10 growth chains in the Second 100 universe, based on year-over-year increases in U.S. systemwide sales, many are specialty brands gaining ground over more traditional, varied-menu restaurant concepts. Many also have targeted regional growth plans that rely heavily on local marketing tactics to encourage customer traffic.
Denver-based Smashburger is a rising star of the Second 100 and the restaurant industry in general. It was the only brand in its LSR/Burger segment...
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