Gaining market share, whether from traditional segment competitors or such foodservice providers as convenience or grocery stores, is the most important priority for restaurant operators today, especially as businesses face a discerning consumer with limited discretionary income.

The need to battle for each piece of the food dollar has spurred restaurant brands to use a variety of tactics to gain customers and sales. Chains are entering new day-parts, reimaging their restaurants to entice consumers and using technology to build loyalty among customer bases.

Data

• Market Share by Segment

“The market-share battle is won one unit at a time, one market at a time and one daypart at a time,” Wally Doolin, founder of restaurant industry market r...