This story is part of NRN’s Top 100 special report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.
June 24, 2013
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Chick-fil-A saw its estimated sales per unit rise 9.1 percent.
Strong unit-level results continued to drive restaurant industry performance in the 2013 Top 100, as operators focused on what happens in “the box” to make up for a lack of aggressive unit expansion and consumer spending.
Positive momentum came from such menu moves as limited-time offers and marketing efforts to encourage repeat visits or upsell beverages or desserts. Many restaurants also turned to price increases to build per-unit sales volumes and offset higher commodity costs and decreased traffic.
In this year’s Top 100 report, which covers fiscal years closest to December 2012, the vast majority of restaurant brands — 83 out of the 100 — booked improved estimated sales per unit, or ESPU.
In the Latest Year the average rate of growth...
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