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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
This is part of Nation’s Restaurant News’ annual Top 100 report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.
Chipotle Mexican Grill’s meteoric rise among the ranks of the country’s largest restaurant chains has been fueled in large part by its ability to serve a rapidly growing number of customers inside a relatively small box.
In the Top 100 Latest Year, Chipotle’s estimated sales per unit, or ESPU, grew 13.6 percent — the fastest rate of growth among the largest 100 restaurant chains. Its ESPU in the Latest Year totaled $2.4 million, roughly the same as the Casual-Dining chain O’Charley’s.
Chipotle now finds itself on the cusp of a key milestone: Surpassing the unit volume of McDonald’s. Both the struggling burger brand and the skyrocketing burrito brand of course once shared a parent company in McDonald’s Corp., making it all the more dramatic...
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