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2016 Top 100: Why Chick-fil-A is the No. 5 fastest-growing chain2016 Top 100: Why Chick-fil-A is the No. 5 fastest-growing chain

This is part of the Nation’s Restaurant News annual Top 100 report, a proprietary ranking of the foodservice industry’s largest restaurant chains and parent companies.

Bret Thorn, Senior Food Editor

June 28, 2016

2 Min Read
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Chick-fil-A saw 18.1-percent growth in U.S. systemwide sales, making it the fifth fastest-growing chain in the Top 100. Chick-fil-A opened a net 96 units in the Latest Year, giving it a total of 1,967 locations, a 5.1-percent increase over the Preceding Year. Estimated sales per unit jumped 11.7 percent, to more than $3.5 million, from $3.1 million the Preceding Year.

The Atlanta-based Chicken chain entered new markets this year, including New York City, where it opened two locations that continue to draw impressive crowds several months after opening. Chick-fil-A developed new ordering systems for the high-volume, non-drive-thru restaurants: Six to eight crew members use digital tablets to take orders, which are then sent to the kitchen. Customers are given colored fobs and sent to the register of the same color to pay.

Chick-fil-A also introduced new menu items in 2015 to accompany its signature chicken sandwiches. Those included a trendy new version of its yogurt parfait, made with Greek yogurt and containing half the sugar and twice the protein of its previous offering. It also went the indulgent route with Frosted Lemonade, combining its customer-favorite lemonade with soft-serve ice cream.

​Chick-fil-A has also introduced Frosted Coffee and replaced coleslaw with a Superfood Side made with chopped kale and broccolini in maple vinaigrette with sour cherries and nuts.

Keys to growth:

Consistent leadership. Chick-fil-A CEO Dan Cathy is the son of S. Truett Cathy, who founded the chain. The company has a habit of promoting from within, ensuring a strong corporate culture.

Focus on customer service. Chick-fil-A consistently scores at or near the top of numerous customer service rankings, with a strong hospitality ethic that helps retain loyal customers.

In line with trends. Chick-fil-A maintains a focus on its signature fried chicken sandwich, but it also offers lighter choices such as grilled chicken — in sandwich and nugget form — as well as kale salads and a gluten-free bun.

Contact Bret Thorn at [email protected]
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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