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A cuisine that's fetching surprisingly high prices in New YorkA cuisine that's fetching surprisingly high prices in New York

Bret Thorn, Senior Food Editor

January 16, 2015

4 Min Read
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Bret Thorn

You will not be surprised to see me write that New York City has some expensive restaurants. Tasting Menus at fine dining establishments with strong French influence like Per Se and Eleven Madison Park can easily set a customer back $500 or more, with alcohol, per person. The same is true at Japanese places such as Masa and Kurumazushi, as well as at Masa’s sister restaurant, Kappo Masa, which New York Times restaurant critic Pete Wells recently gave zero (0) stars, in large part because the prices of some items were flabbergasting, like a fatty tuna sushi roll topped with caviar that was $240.

But actually, some of the most expensive restaurants in the city are Greek.

New York City has a lot of Greek food, and probably even more fake Greek food — griddled slivers of reconstituted beef or lamb or a combination thereof, scooped into a pita with lettuce and tomato and squirts of “white sauce” or hot sauce or both are called gyros and are available at “halal” carts on many street corners in Midtown Manhattan for $4-$5. They generally suck. They’re soulless and barely resemble a proper gyro, which is supposed to be dressed with tzatziki, which in my opinion is one of the best condiments on earth, made with yogurt, garlic, cucumbers, olive oil, lemon and often dill.

The New York Daily News recently reported that the white sauce is really a sort of watered down mayonnaise.

There’s also a lot of good, reasonably priced traditional Greek food, particularly in Greek neighborhoods such as Astoria in Queens.

Greek chefs, most notably Michael Psilakis, have updated traditional Greek food at restaurants such as Kefi and MP Taverna, where entrées are in the teens or low 20s and you can eat sandwiches or hamburgers if you like.

But then there’s Milos, which serves breathtakingly fresh Mediterranean seafood at staggering prices comparable to those at Per Se and Eleven Madison Park. It’s all based on the market price of the seafood, so it’s hard to pin down specifics, but Milos does have an appetizer of fried eggplant and zucchini served with tzatziki and kefalograviera cheese. It’s possibly the best appetizer I’ve ever eaten. Each thinly sliced chip of eggplant or zucchini is fried individually and cooked perfectly. They are stacked on top of each other and served hot. For $33.

Honestly, if you have $33 burning a hole in your pocket, that’s not a bad way to spend it, but it’s still $33.

And New York has a new terrifyingly expensive Greek restaurant, Limani.

Like Milos, which also has locations in Montréal and Miami, Limani is a chain. Well, it’s a chain if you count two units as a chain (here at NRN we actually usually draw the line at three units). The original Limani is in the wealthy Long Island town of Roslyn, but last fall it opened a new location at Rockefeller Center, across from Del Frisco’s Grille.

One of the best bites of food I’ve had in years was at the new Limani. It was the head of a Carabineiro, a large Mediterranean prawn from Spain. It was served with a shot of Oloroso sherry that I was instructed to pour into the head, once I’d ripped it off its body, and then suck the whole thing down.

It was good advice. I’m pretty sure I heard angels sing. I wondered what was happening to me, and why I had been wasting my time ever eating anything else.

The reason I ate other things was because a single Carabineiro was $85.

Limani was kind enough to have me dine in the restaurant as their guest, probably because they knew that as a journalist I didn’t have $85 to spend on a large shrimp, or even the cash to enjoy some great halibut at $40 a pound — you have to buy the whole fish; you can even pick it out, pristine and gorgeous on a bed of ice.

I suppose I could have swung the $25 octopus appetizer, or the roasted beets and skordalia (another of the great condiments of the world, made with garlic, olive oil and some kind of starch such as potatoes or bread), for $13, which is pretty much what things like that cost in Midtown.

But my point is that fine dining — even the very highest end of fine dining — has branched out beyond the traditional cuisines that fetch the startling prices that can be commanded by chef-driven mostly French restaurants and ingredient-focused Japanese places.

I wonder which cuisine will make the leap next.

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
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