American Blue Ribbon Holdings names Jennifer Sanning CMOAmerican Blue Ribbon Holdings names Jennifer Sanning CMO

Lisa Jennings

American Blue Ribbon Holdings, parent to the Village Inn, Bakers Square and Max & Erma’s brands, has named Jennifer Sanning chief marketing officer, officials said Monday.

Sanning previously worked as chief marketing officer at Rainbow Rewards, a loyalty-marketing firm. During her ad agency career, she worked with brands such as Frito-Lay, MillerCoors, McDonald’s and Boston Market. She has also served as vice president of marketing for Quiznos Corp.

At American Blue Ribbon Holdings, or ABRH, Sanning will be responsible for leading marketing functions, as well as menu development and culinary direction.

Based in Denver, ABRH, a subsidiary of Fidelity Newport Holdings LLC, operates 217 Village Inn units, 46 Bakers Square restaurants and 73 Max & Erma’s locations.

All three brands were acquired out of bankruptcy — Village Inn and Bakers Square in 2009, and Max & Erma’s last year.

“Jen brings the right combination of marketing experience, vision and leadership to the position,” said Hazem Ouf, president and chief executive of ABRH. “We elevated the position because we wanted an experienced sales and marketing executive to implement a comprehensive growth strategy for the company that included the revitalization of its restaurant brands.”

Contact Lisa Jennings at [email protected].
Follow her on Twitter: @livetodineout