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Aspen post-mortemAspen post-mortem

Bret Thorn, Senior Food Editor

July 8, 2014

4 Min Read
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Bret Thorn

Many regular attendees of the Food & Wine Classic in Aspen love the event to an extent that borders on fanaticism.

“Isn’t this amazing?” they ask me as they stand in the crisp, sun-drenched air, generally drinking something with alcohol in it.

“How are you? You’re amazing, right? I mean how couldn’t you be. We’re here, right? It’s so amazing!”

At a luncheon hosted by brother and sister restaurateurs Ti Martin and Alex Brennan-Martin at The Little Nell, one luncheoner declared that “Aspen,” as the Food & Wine festival held here each year is generally called, is her reward for working hard during the rest of the year.

The city of Aspen is nice. It’s small and pretty, generally sunny but not too hot in June, and it affords some spectacular views of the Rocky Mountains. But the same is also true of Glenwood Springs, Vail, Telluride, Durango, Ouray and numerous other Colorado mountain towns. That’s what Colorado mountain towns do in the summer, and they’re pretty much all less expensive than Aspen (with the possible exception of Vail) and many are easier to get to (especially Vail).

Aspen’s a strange place to hold an event that is largely a series of parties sponsored by spirits, wine and beer companies. At an altitude of around 8,000 feet, Aspen’s thin air helps send alcohol straight to people’s heads, and despite the eager circulation of thousands of bottles of water (provided each year by a sponsor, although Aspen has excellent tap water and the city has an ongoing program encouraging people to drink it), many of the people attending the event feel the effects acutely — from a general rundown feeling to raging hangovers. I even witnessed a couple of seizures a few years ago.

But, now in its 31st year, the Food & Wine classic in Aspen is an institution. It’s the grandfather of food and beverage festivals, and it has evolved quite a bit even in the dozen or so years since I started attending.

I can only imagine what it was like three decades ago, when Food wasn’t a national obsession. Most of the nation’s well-heeled consumers didn’t care much about what they ate — not compared to what they wore, say — and even fewer knew anything about what they drank. Attendees of the classic (then with the slightly more highbrow official name of The Food & Wine Magazine Classic at Aspen — the snob power of a preposition can be amazing) must truly have loved food and wine.

But now food is a national obsession, and chefs even more so. At some point during my years attending the classic, the attendees of the festival seemed to have changed from those appreciating fine things that they could eat and drink to those who wanted to be near anything famous and fashionable.

That makes sense, really. Food is fashionable and chefs are famous, so why shouldn’t they draw those crowds?

That has made me a grumpy Aspen attendee in recent years, however, as I bemoaned having to tolerate rich, shallow people with bad plastic surgery crashing my party, which of course was as much their party as it was mine; arguably more so.

“Don’t be such a grouch!” Claudine Pépin admonished me a few years back as we drank sparkling wine and enjoyed a mountain vista during a party fêting that year’s ten “Best New Chefs.”

She had a point.

So did my publisher, who this week asked how Aspen was this year.

“Same old same old,” I said.

He observed that my same old same old was a lot better than most people’s.

Because, sure, it might be nicer to select from among dozens of Spanish wines while sampling unbelievably fresh grilled head-on shrimp overseen by José Andrés if I didn’t have to suffer the inane observation of the over-privileged locals. And yes, I could have enjoyed more of the bourbon cocktails at the National Pork Board’s party if I were at a lower altitude. And sure, Sean Brock’s fried chicken would have been the best fried chicken I’d ever eaten even if I weren’t sitting with restaurant impresario Drew Nieporent and celebrity chefs Scott Conant and Marcus Samuelsson.

But it all still is pretty amazing.

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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