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El Pollo Loco names Ed Valle CMOEl Pollo Loco names Ed Valle CMO

Lisa Jennings, Executive Editor

October 28, 2011

1 Min Read
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Lisa Jennings

Ed Valle has been named chief marketing officer for the El Pollo Loco grilled chicken chain, the company said Wednesday.

Valle, who replaces previous CMO Karen Eadon, who stepped down for personal reasons last year, was previously chief market strategist for Choice Hotels International Inc.

Prior to that, he was vice president of marketing at Panera Bread Co., where he launched the chain’s first television advertising and media campaigns. He has also held marketing positions at Dunkin’ Donuts, Subway and Diageo.

Based in Costa Mesa, Calif., El Pollo Loco operates or franchises nearly 400 restaurants in Arizona, California, Connecticut, Illinois, Nevada, Oregon, Texas and Utah.

Contact Lisa Jennings at [email protected].
Follow her on Twitter: @livetodineout
 

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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