Restaurants infiltrate retail sector with revenue-generating branded products
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By Lisa Jennings
The parade of restaurant chains offering licensed retail products is growing. IHOP recently launched frozen breakfasts and a line of syrups, Olive Garden now offers branded salad dressings at Sam’s Club, and as-yet-unnamed products are in development by Fazoli’s and Red Robin Gourmet Burgers.
But how much is too much?
Grocery store shelves are already packed with products from Cinnabon, Dunkin’ Donuts, Hooters, T.G.I. Friday’s, P.F. Chang’s China Bistro, Romano’s Macaroni Grill and countless others.
Starbucks, in particular, has made consumer packaged goods, or CPG, a cornerstone of its growth strategy in the past two years. Officials say they expect CPG will rival the chain’s coffeehouse business, as they roll out one p...
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