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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
August 29, 2017
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If the 2017 Next 20 demonstrates anything, it’s that the spirit of innovation and excellence in execution are size blind, evident at small chains as well as their larger counterparts. Studied during research for NRN’s Top 100 and Second 100 reports, Next 20 chains generate U.S. sales below Top 200 qualifying levels, but are still making waves, building on existing bases or maintaining momentum in the face of general segment slowdowns. As the following pages show, the Next 20 brims with differentiation, including menus that showcase wood-fired grills, new twists on the classic chicken salad and contemporary American fare in a trendy bowling alley atmosphere.
Get to know these brands to watch.
MORE: 2017 Top 100 >> | 2017 Second 100 >>