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Protein BarProtein Bar

Consumer interest in health food fuels growth plans for Chicago concept

Mark Brandau, Associate editor

June 27, 2011

4 Min Read
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Mark Brandau

Protein Bar
HEADQUARTERS: Chicago
SEGMENT: quick service
NO. OF UNITS: 2
AVERAGE CHECK: $7.70
LEADERSHIP: Matt Matros, founder and chief executive; Mike Ganino, director of operations
YEAR FOUNDED: 2009
METHOD OF GROWTH: private investors
NOTABLE COMPETITORS: health-focused concepts like The Pump or Energy Kitchen, "but really anyone who serves lunch," Matros said

Matt Matros, founder and chief executive of two-unit Protein Bar in Chicago, oversees a health-focused concept that does 700 covers a day in 1,240 square feet of space, resulting in lines out to the sidewalk adjacent to Willis Tower. But he’s not taking that success for granted.


“We’ll see; I could be bankrupt in a year. Who knows?” Matros said. “We had our best day ...

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