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Slater's 50/50 promotes kangaroo burger for SeptemberSlater's 50/50 promotes kangaroo burger for September

Lisa Jennings, Executive Editor

September 9, 2013

2 Min Read
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Lisa Jennings

The Southern California-based Slater’s 50/50 burger chain has something special for its Burger of the Month promotion in September: a kangaroo burger called The ‘Roo.

Controversial? Actually, like most Slater’s burgers, it’s only half kangaroo meat. The other half is ground bacon, in keeping with the six-unit chain’s everything’s-better-with-bacon philosophy.

Typically imported from Australia, kangaroo meat is a rarity in the U.S., but the burger has been a hot seller, said Brad Lyons, the chain’s executive chef. In the first four days, about 500 were sold — which is impressive considering the price ranges from $14.95 to $18.95, depending on the size of the patty requested.

It’s a premium burger: The kangaroo/bacon patty is topped with huckleberry ketchup and crushed macadamia ricotta along with melted brie. It is sandwiched within a honey wheat bun with thick-cut bacon strips, along with baby greens and radish slices.

Apparently Australians down under are reluctant to eat kangaroo. Something to do with the fact that it’s their national mammal, or something.

Or maybe it was that TV show featuring Skippy the bush kangaroo back in the late 1960s, which I watched when I was a mere babe in arms.

In every episode, good ol’ Skippy — the marsupial equivalent of Lassie — rescued little Jimmy who fell in the well or saved little Sally from a pack of wild dingoes. (This is what the anti-meat crowd should do: produce more TV programs featuring astonishingly smart and heroic livestock. Then we won’t eat them.)

Lyons, however, contends that kangaroo meat is not gamey and is very lean — though probably not so much when combined with ground bacon. Most importantly, the ‘roo meat has a terrific flavor profile, he said.

“We love having menu items that pop, but it all starts with the flavor profile,” he said. “We’re not going to put something on the menu that doesn’t fit.”

Slater’s Skippy burger, er, The ‘Roo, will be available through the end of September. Hint for next month’s: Slater’s may go a bit Gangnam style with the flavors of Korean barbecue.

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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