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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Diners remain cautious even as economic indicators trend up
March 19, 2012
Steve Coomes
When the Conference Board Consumer Confidence Index rose from 61.5 in January to 70.8 in February, the news spurred the Dow Jones Industrial Average to close above 13,000 for the first time in nearly four years.
Yet while that was a positive sign of an improving economy, economists were widely quoted saying they regarded the score of 70 as 20 points below the mark of a truly healthy economy in which Americans spend discretionary dollars on luxuries like restaurant meals. The last time the index was near 90 was December 2007.
That cautionary sentiment was reflected in the National Restaurant Association’s recently published 2012 forecast, which found the nation’s appetite for eating out relatively the same as in 2011. Despite...
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