Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Operators find rewards, dangers in pervasive online discounting
By Ron Ruggless
This story is part of an online preview of "The NRN 50: Game Changers.” In this special report, NRN highlights some of the people, ideas, technologies, concepts and trends pushing the restaurant industry in new directions. The full report is available exclusively in the January 23 issue. Subscribe to Nation’s Restaurant News.
The deal-of-the-day coupon craze, which has been skyrocketing ever since Groupon sold its first two-for-one pizza deal in 2008, has changed restaurant discounting dramatically.
The success of Groupon, which raised about $700 million in a November initial public offering, has spawned a wide variety of imitators, as well as many fans and detractors within the industry.
While some operators praise its a...
This content is available for registered users
Already Subscribed?