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The next 'Next Great Restaurant'The next 'Next Great Restaurant'

Words from Lisa 
Jennings, 
West Coast bureau chief

May 30, 2011

3 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Dear “America’s Next Great 
Restaurant” producers,


I really enjoyed the first season of your show on NBC. Watching people pitch restaurant ideas, scramble to please investors and struggle to figure out how to please a fickle consumer base is hugely entertaining. I know this because I make a living off watching people do that every day.


Since you’re probably already working on the next season, I thought I’d offer up a few ideas.


First, you might want to tinker with the judge lineup. Steve Ells of Chipotle is probably going to be really busy opening his new ShopHouse Southeast Asian Kitchen, so you could replace him with Tilman Fertitta of Landry’s Restaurants Inc. He knows a few things about investing in restaurants, I hear.


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