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Next Steps for Growth: Edna Morris on avoiding pitfallsNext Steps for Growth: Edna Morris on avoiding pitfalls

Nation’s Restaurant News presents Next Steps, a guide for successfully growing your foodservice business in this new economic reality, through every phase of development.

Sarah E. Lockyer

May 15, 2014

7 Min Read
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With a restaurant career spanning more than 30 years at various firms like Darden Restaurants Inc., OSI Restaurant Partners LLC, Women’s Foodservice Forum and Axum Capital Partners, where she currently serves as a managing director, Edna Morris has seen it all. She spoke with Nation’s Restaurant News via e-mail about the challenges and opportunities operators face when expanding.

What are the major pitfalls that restaurant chains should avoid when looking to expand?

There are three. But the second and third don’t matter if you don’t get the first one right.

All successful restaurants, no matter what the concept, share these timeless basics: Great leadership, solid unit economics, the highest standards of operational excellence, a passion fo...

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