Joe Kefauver is managing partner of Align Public Strategies, a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Nation's Restaurant News")
As a student of history both in vocation and recreation, I am a great believer in the concept of past as prologue. As the saying goes, those who don’t study history are doomed to repeat it. In the restaurant industry, history is the measuring stick by which we assess not only the current health of our businesses, but how we replicate past success going forward. Restaurant operators are fundamentally programmed to study year-to-year, same-store comparisons as a way to measure themselves and to adjust for the months or years ahead. We’re trained to look backward as a tool for looking forward.
For business leaders, that discipline has kept them close to the business and gives them tangible evidence of the impact of even small changes in thei...
This content is available for registered users
Already Subscribed?
