The shift is where the game is playedThe shift is where the game is played

If the only new thing we have to offer is an improved version of the past, then today can only be inferior to yesterday. —Robert Hewison

With all due respect to every foodservice executive, owner and operator reading this, you’re compensated not for what you do daily, but for what your unit managers and teams accomplish every shift.

Planning, strategy and budget discussions may occur in the home office, but execution and results transpire in the restaurant, during the shift. What is a successful quarter, after all, if not 180 consecutive, profitable shifts in a row? 

Your marketing department and social media partners may claim responsibility for generating customer visits, but it’s the general manager and junior managers who convert traffi...