Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Black Bear Diner CEO Anita Adams discusses how the brand built positive momentum in an increasingly stagnant segment
When you think of a family-dining scene, you might envision booths stuffed with parents and kids, surrounded by piles of pancakes and decor that has been largely unchanged over the years. Black Bear Diner wants to change that image.
The fast-growing brand is veering away from some of the hallmarks of the category, including heavy discounting, to focus on creating lively mountain lodge-themed dining rooms that encourage guests to unplug and connect over a broad menu ranging from omelets to steaks.
So far it appears to be working.
The Redding, Calif.-based chain is one of few bright spots in an increasingly stagnant category. The family-dining segment saw U.S. sales grow just 1.7% in the Latest Year, from $15.9 billion to $16.2 billion in the...
This content is available for registered users
Already have an account?