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Chain aims to ‘further serve guests’ during morning daypart, president and COO says
Ron Ruggless
La Madeleine Country French Café rolled out breakfast to its restaurants this month and began introducing free WiFi access in units.
The 60-unit Dallas-based casual-dining chain has expanded its breakfast menu in the process. Some of the new items will be offered at the brand’s first licensed non-traditional unit set to open Saturday in Phoenix Sky Harbor International Airport in Phoenix, Ariz.
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Phil Costner, La Madeleine’s president and chief operating officer, said breakfast and WiFi will help the concept “further serve our guests as a place where they can gather for a morning business meeting or catch up on emai...
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