McD franchisees fill units with green-focused educational materials
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Alan J. Liddle
Two McDonald’s franchisees are looking to raise awareness of their commitment to earth-friendly facilities by schooling visitors with interactive multimedia educational displays in their restaurants.
Ric Richards of eight-unit Richards Advantage Inc. in Cary, N.C., and Tom and Candace Spiel of nine-unit, Riverside, Calif.-based McSpi Inc. are employing so-called Energy Efficiency Education Dashboards to enlighten customers about the environmentally beneficial design features of their “green” units.
Like the McDonald’s franchisees, whose companies both own one eco-friendly location, restaurant operators across the country are finding that heightened environmental awareness can be a good thing for business. The National Resta...
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