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LongHorn Steakhouse tips Stetson to Texas at newest unitLongHorn Steakhouse tips Stetson to Texas at newest unit

Company president shares how chain tailored its look and menu for the Plano restaurant

Ron Ruggless, Senior Editor

March 12, 2018

2 Min Read
LongHorn Steakhouse tips Stetson to Texas at newest unit
Courtesy of LongHorn Steakhouse

LongHorn Steakhouse will pull the wraps off its 501st unit on March 26 with some distinctively Texas flag waving, executives said.

The division of Orlando, Fla.-based Darden Restaurants Inc. features Texan elements in a new 5,850-square-foot restaurant in Plano to localize the brand like never before, said Todd Burrowes, LongHorn Steakhouse president, at a pre-opening event on Friday.

“You will notice in our décor that we put a special emphasis on how proud we are to be in Texas,” Burrowes said.

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LongHorn Steakhouse president Todd Burrowes and corporate executive Jens Dahlmann

LongHorn Steakhouse opened its first Texas unit in 2010, in San Antonio, and now has 30 restaurants across the Lone Star State.

“This is our first LongHorn that has the American flag and the Texas flag,” Burrowes said. “When you walk in, you’ll see ...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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