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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Service model helps boost guest satisfaction, labor efficiency
While the restaurant industry has long advocated the practice of having one server interact exclusively with designated customers, a growing number of casual-dining brands are turning to a team-service model in an effort to boost profitability and heighten the guest experience.
National chains like Chili’s Grill & Bar, Red Lobster and Hooters are shifting away from the one-server, one-table standard and asking front-of-the-house staffers to work together with other team members when it comes to waiting on tables and taking care of guests.
Practitioners have shown that by cross-training servers and pairing them up with co- workers, they can cover more tables effectively while paying greater attention to guests’ needs. At the same time, t...
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