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Expo award finalists enhance digital menus to increase flexibility, engagement

Alan Liddle, Senior Data & Events Editor

February 20, 2012

5 Min Read
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Alan J. Liddle

There’s nothing static about today’s “always connected” lifestyle, so concepts as diverse as Starbucks, Dick’s Last Resort and Smashburger are enhancing their customer experience with such digital communications technologies as virtual menu boards, kiosks and social media data displays.


For their efforts to capture the attention and participation of consumers at their brick-and-mortar or virtual storefronts, those three brands are among a handful of food-and-beverage category companies recognized as finalists for awards associated with Digital Signage Expo 2012 in Las Vegas.


DSE presents multi-industry Apex Awards for the development and deployment of innovative digital signage, interactive technology and digital out-of-hom...

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About the Author

Alan Liddle

Senior Data & Events Editor

Alan is Senior Data & Events Editor for The Restaurant & Food Group within Informa Connect, including Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News. He joined NRN in 1984, covering the Pacific Northwest, and later added chief photographer duties, initiated NRN’s regular technology coverage, was on the development team for NRN.com and generated content for NRN’s early podcasting initiative, Podcast Central, beginning in 2006. Alan is senior researcher and data analyst for NRN and Supermarket News market data products, including Top 200 and SN75, and helps develop and present educational programs for conferences and webinars. A graduate of California State University at Fullerton and a former daily and weekly newspaper reporter, he resides in Salinas, Calif.

 

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