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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
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Expo award finalists enhance digital menus to increase flexibility, engagement
Alan J. Liddle
There’s nothing static about today’s “always connected” lifestyle, so concepts as diverse as Starbucks, Dick’s Last Resort and Smashburger are enhancing their customer experience with such digital communications technologies as virtual menu boards, kiosks and social media data displays.
For their efforts to capture the attention and participation of consumers at their brick-and-mortar or virtual storefronts, those three brands are among a handful of food-and-beverage category companies recognized as finalists for awards associated with Digital Signage Expo 2012 in Las Vegas.
DSE presents multi-industry Apex Awards for the development and deployment of innovative digital signage, interactive technology and digital out-of-hom...
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