Sponsored By

Taco Cabana expands remodeling programTaco Cabana expands remodeling program

The fast-casual chain will update its units in the San Antonio and Houston markets

Ron Ruggless, Senior Editor

May 25, 2012

2 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Ron Ruggless

Taco Cabana will expand its remodeling program, started two years ago in the Dallas-Fort Worth market, to all of its San Antonio and Houston restaurants, the chain said this week.

The San Antonio, Texas-based Mexican fast-casual chain expects the two-city remodeling effort to be finished by this time next year.

"The changes we are making to our restaurants are designed to contemporize and enhance the guest experience while continuing to provide great handmade Mexican food at an affordable price," said Todd Coerver, Taco Cabana’s chief marketing officer, in a statement.

As the remodels were being completed two years ago in the Dallas-Fort Worth market, Coerver said sales at the refreshed units outpaced the market by 4 to 5 percent. The total sales increase for those units was also more than 2 percent higher than the rest of the market.

Taco Cabana’s interiors are being updated with brighter colors, food photography, new salsa bars, wood furniture, flat-screen televisions and the installation of free Wi-Fi for guests. Patios are getting new seating and sun shades with “papel picado” flags in laser-cut metal.

VIDEO: Hear more about the renovations from Taco Cabana executives

Refreshed restaurants also get new service models, with table service from a host who delivers orders rather than guests having to return to the counter to pick up their food. Guests receive complimentary chips to eat with selections from the salsa bar as they wait for their food.

The new trade dress and service were introduced this week in the San Antonio market with the opening of a new restaurant, the first new unit in that city since July 2008. “This new restaurant is an example of the changes guests will see across San Antonio as we remodel and elevate our service offering,” Coerver said.

The 156-unit Taco Cabana chain is owned by Miami-based Fiesta Restaurant Group Inc., which also owns the Pollo Tropical brand. Fiesta was spun off earlier this month from Carrols Restaurant Group Inc. of Syracuse, N.Y.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.