Restaurants embrace operational, marketing benefits of self-service tech
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Nation's Restaurant News")
Alan J. Liddle
Tableside touch-screen computer terminals for promotions, guest self-ordering and check settlement are catching on, as a growing number of operators seek to give guests more control over their dining experience while at the same time capturing useful operational and marketing data.
Most recently, 122-unit Chili’s franchisee ERJ Dining LLC said it was rolling out tableside touch-screen devices, joining such other operators as Umami Restaurant Group of Los Angeles and independents such as Calafia Café in Palo Alto, Calif., and The Post, a sports bar in St. Louis.
“Guests love to be able to pay their checks when they are ready and have entertainment on the table during their visit,” said Mike Bova, executive vice president of...
This content is available for registered users
Already Subscribed?
