Tips for making your brand Pinterest-ingTips for making your brand Pinterest-ing

It’s received more attention than Donald Trump’s mirror on a blustery day. At the recent South by Southwest tech confab in Austin, Texas, it was touted as The Next Big Thing. It’s the fastest-growing social media company worldwide, with more than 18 million unique monthly users. And it is now the third-most-popular social network in the United States, trailing only Facebook and Twitter. Plus, its users like to eat and drink. A lot.


If it were any hotter, Pinterest would have to be wrapped in a tortilla. 


What is it? Pinterest is a virtual pinboard that allows you to collect, organize and share all your favorite things from the Web and your brand. It’s free. Picture a college dorm room bulletin board or a family refrigerator door — only a...