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2014 Second 100: Limited Service segment analysis2014 Second 100: Limited Service segment analysis

This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report.

Mercedes Cardona

July 29, 2014

3 Min Read
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Mercedes Cardona

Taco John’s topped the limited-service segment with $330.7 million in Latest-Year sales.

A combination of aggressive movers and turnaround stories helped shuffle the deck somewhat among the Second 100 Limited-Service chains, which were led in systemwide sales growth by the LSR/Burger subsegment.

Freddy’s Frozen Custard & Steakburgers, a small player in both sales and unit count, is also one of the Limited-Service segment’s fastest-growing chains, coming in at No. 1 in Latest-Year systemwide sales growth and No. 2 in unit growth. During the past two completed fiscal years, Freddy’s more than doubled its systemwide sales to $144.9 million and grew its domestic unit count from 58 to 104. The 12-year-old chain also saw an aggressive 10.5-percent increase in estimated sales per unit, or ESPU, in the Latest Year to ...

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