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Company to build business through acquisitions, dual-branded units and international expansion
by ron ruggless
While Darden Restaurants Inc. works to right the wobbly sales at its biggest brand, Olive Garden, the nation’s largest casual-dining operator is fortifying the rest of its portfolio through an aggressive multipronged growth strategy.
On tap are select acquisitions, such as the November purchase of the Eddie V’s upscale seafood brand; the expansion of its “synergy” sites, which co-brand Red Lobster and Olive Garden; and international development through franchise partners.
The strategy is projected to grow annual revenue between $3 billion and $4 billion in the next five years from the $7.53 billion generated in fiscal 2011, according to company officials. And officials expect Darden’s total unit count to rise by 520 resta...
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