Diddy is the ‘Ambassador’ in TV Spot for BK Late-Night DiningDiddy is the ‘Ambassador’ in TV Spot for BK Late-Night Dining

MIAMI —Sean “Diddy” Combs is making his first appearance as Burger King’s “Late Night Ambassador” in a new TV commercial promoting the chain’s decision to extend dining hours to midnight or later.

The spot, titled “CEO to CEO,” takes place after midnight, when Combs craves a burger but discovers that the Burger King restaurant is closed. He wakes up a fictional Burger King CEO, who drives him to the restaurant and opens the door for Combs and his entourage. —Sean “Diddy” Combs is making his first appearance as Burger King’s “Late Night Ambassador” in a new TV commercial promoting the chain’s decision to extend dining hours to midnight or later.

The Miami-based chain’s decision to extend late-night hours comes amid increasing competition in that daypart among quick-service restaurants. —Sean “Diddy” Combs is making his first appearance as Burger King’s “Late Night Ambassador” in a new TV commercial promoting the chain’s decision to extend dining hours to midnight or later.

Paul Hunter, known for his work with singers Gwen Stefani and Justin Timberlake, directed the ad. —Sean “Diddy” Combs is making his first appearance as Burger King’s “Late Night Ambassador” in a new TV commercial promoting the chain’s decision to extend dining hours to midnight or later.

Burger King hired Combs last October to be its spokesman for a multiyear ad campaign. —Sean “Diddy” Combs is making his first appearance as Burger King’s “Late Night Ambassador” in a new TV commercial promoting the chain’s decision to extend dining hours to midnight or later.