Juice-bar concepts look to capitalize on growing health-minded audience
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By Lisa Jennings
When Starbucks looked for a way to grab a piece of the $50 billion health-and-wellness category, the coffeehouse giant saw an open door through the niche of fresh juice.
With the 2011 purchase of premium-juice company Evolution Fresh, Starbucks plans to add bottled juices to its line of packaged products. And later this year, the Seattle-based company will debut a new juice-bar concept with the goal of reinventing the juice category in much the same way it elevated that of coffee.
But Starbucks isn’t the only operator hoping to ride the fresh-juice wave. Across the country, a growing number of independent juice bars have been popping up in recent years, putting a contemporary spin on a trend once relegated to the back of...
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