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Growth Chains: FreshiiGrowth Chains: Freshii

Health-oriented operator revamps concept, menu to promote popularity

Alan Liddle, Senior Data & Events Editor

March 5, 2012

4 Min Read
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by alan j. LIDDLE

HEADQUARTERS: Chicago

MARKET SEGMENT: “health casual” 

NO. OF UNITS: 47

AVERAGE CHECK: $9-plus

METHOD OF GROWTH: franchising and company stores

COMPETITION: Digg Inn Seasonal Market, Evos, Protein Bar, The Veggie Grill, UFood Grill

LEADERSHIP: Matthew
 Corrin, founder and chief
 executive; Jeffrey Schlosser, chief operating officer

YEAR FOUNDED: 2005

TARGET MARKETS: Cincinnati, Chicago, Houston
 and Washington, D.C. 


WEBSITE: http://freshii.com

Freshii Inc. founder and chief executive Matthew Corrin believes in evolution, a philosophy he demonstrated a few years ago when he decided to remake his original fast-casual Lettuce Eatery salad concept into today’s three-daypart, “health-casual” Freshii chain.


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About the Author

Alan Liddle

Senior Data & Events Editor

Alan is Senior Data & Events Editor for The Restaurant & Food Group within Informa Connect, including Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News. He joined NRN in 1984, covering the Pacific Northwest, and later added chief photographer duties, initiated NRN’s regular technology coverage, was on the development team for NRN.com and generated content for NRN’s early podcasting initiative, Podcast Central, beginning in 2006. Alan is senior researcher and data analyst for NRN and Supermarket News market data products, including Top 200 and SN75, and helps develop and present educational programs for conferences and webinars. A graduate of California State University at Fullerton and a former daily and weekly newspaper reporter, he resides in Salinas, Calif.

 

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