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San Diego-area concept aims to create affordable farm-to-table experience
April 2, 2012
By Fern Glazer
HEADQUARTERS: San Diego
MARKET SEGMENT: casual
MENU: seasonal comfort food
NO. OF UNITS: 2
SYSTEMWIDE SALES:
$2.7 million
AVERAGE CHECK: $25
LEADERSHIP: Arturo Kassel, owner and managing partner; Ryan Johnston, owner and executive chef
YEAR FOUNDED: 2009
METHOD OF GROWTH: private investors, bank loans
NOTABLE COMPETITORS: Bencotto, Craft & Commerce, Davanti Enoteca, Searsucker
WEBSITE: www.prepkitchen.com
The story behind Prepkitchen, a casual-dining concept in San Diego, sounds a little like “Goldilocks and the Three Bears,” according to one of its owners. There was lots of trial and error.
Once upon a time in the summer of 2008, Arturo Kassel was a 26-year-old beverage manager at a New York hotel. He had a hospita...
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