Sponsored By

Growth Chains: PrepkitchenGrowth Chains: Prepkitchen

San Diego-area concept aims to create affordable farm-to-table experience

Fern Glazer

April 2, 2012

4 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

By Fern Glazer

HEADQUARTERS: San Diego

MARKET SEGMENT: casual

MENU: seasonal comfort food

NO. OF UNITS: 2

SYSTEMWIDE SALES: 
$2.7 million

AVERAGE CHECK: $25
LEADERSHIP: Arturo Kassel, owner and managing partner; Ryan Johnston, owner and executive chef

YEAR FOUNDED: 2009

METHOD OF GROWTH: private investors, bank loans

NOTABLE COMPETITORS: Bencotto, Craft & Commerce, Davanti Enoteca, Searsucker
WEBSITE: www.prepkitchen.com

The story behind Prepkitchen, a casual-dining concept in San Diego, sounds a little like “Goldilocks and the Three Bears,” according to one of
its owners. There was lots of trial and error.


Once upon a time in the summer of 2008, Arturo Kassel was a 26-year-old beverage manager at a New York hotel. He had a hospita...

Create a free account or login

This content is available for registered users

Already Subscribed?

About the Author

Fern Glazer

Fern Glazer is a writer, editor and content expert, and a founder and partner of Little Warrior Agency. A long-time contributor to Nation’s Restaurant News and Restaurant Hospitality, Fern specializes in covering consumer dining behavior and food trends.

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.

You May Also Like