Sponsored By

Mendocino FarmsMendocino Farms

Upscale sandwich concept eyes growth 
in Los Angeles market

Lisa Jennings, Executive Editor

September 12, 2011

4 Min Read
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Lisa Jennings

HEADQUARTERS: Los Angeles
MARKET SEGMENT: fast-fine sandwiches
MENU: farm-to-table focus featuring local and seasonal ingredients
NO. OF UNITS: 3
SYSTEMWIDE SALES: $6 million in 2010
AVERAGE CHECK: $10.25
METHOD OF GROWTH: internal cash
LEADERSHIP: Mario Del Pero, founder; Judy Han, corporate executive chef and partner; Ellen Chen, director of growth and partner
YEAR FOUNDED: 2005
TARGET MARKETS: Los Angeles
WEBSITE: www.mendocinofarms.com

Mario Del Pero wants his Mendocino Farms concept in Los Angeles to be “that neighborhood sandwich place.”


But when one of the top-selling sandwiches is a caramelized Kurobuta pork belly banh mi with house-picked daikon and carrots, and chili aïoli, it’s clear Mendocino Farms isn’t a typical...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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