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Upscale sandwich concept eyes growth in Los Angeles market
Lisa Jennings
HEADQUARTERS: Los Angeles
MARKET SEGMENT: fast-fine sandwiches
MENU: farm-to-table focus featuring local and seasonal ingredients
NO. OF UNITS: 3
SYSTEMWIDE SALES: $6 million in 2010
AVERAGE CHECK: $10.25
METHOD OF GROWTH: internal cash
LEADERSHIP: Mario Del Pero, founder; Judy Han, corporate executive chef and partner; Ellen Chen, director of growth and partner
YEAR FOUNDED: 2005
TARGET MARKETS: Los Angeles
WEBSITE: www.mendocinofarms.com
Mario Del Pero wants his Mendocino Farms concept in Los Angeles to be “that neighborhood sandwich place.”
But when one of the top-selling sandwiches is a caramelized Kurobuta pork belly banh mi with house-picked daikon and carrots, and chili aïoli, it’s clear Mendocino Farms isn’t a typical...
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