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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
By Lisa Jennings
When same-store sales at Applebee’s turned negative in the third quarter after being positive for more than a year, officials at Glendale, Calif.-based parent DineEquity Inc. blamed a Stacked Stuffed & Topped limited-time offer that just didn’t resonate with guests.
Earlier in the year, DineEquity also charged an all-you-can-eat pancake offer at sister brand IHOP with bringing down results. Elsewhere, officials at Orlando, Fla.-based Darden Restaurants Inc. vowed to improve their Olive Garden brand’s promotional effectiveness after several 2011 offerings failed to move the sales needle satisfactorily.
The number of LTOs offered by restaurant companies has multiplied over the past few years, as operators work to add exciteme...
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