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Southern California upscale pizza chain fuels regional expansion efforts
Lisa Jennings
HEADQUARTERS: La Jolla, Calif.
MARKET SEGMENT: casual dining
MENU: pizza, pasta, salad
NO. OF UNITS: 17
AVERAGE CHECK: $15.50
LEADERSHIP: Sami Ladeki, owner; Tony Kulick, chief financial officer; Mark Augarten, vice president operations
YEAR FOUNDED: 1989
METHOD OF GROWTH: internal funding
COMPETITORS: neighborhood restaurants, California Pizza Kitchen
TARGET MARKETS: Los Angeles County, Orange County, San Diego County and Las Vegas area
WEBSITE: www.sammyspizza.com
The California economy was not kind to casual-dining concepts during the recession, forcing many chains, including Sammy’s Woodfired Pizza, to put growth on hold. This year, however, the 17-unit San Diego-based Sammy’s is ready to start multiplying again.
On Ju...
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