Longest running white-tablecloth concept finds next generation audience
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After 90 years, and with 26 units across the U.S. and Mexico, The Palm is embracing its roots as a mom-and-pop restaurant brand.
The Washington, D.C.-based steakhouse chain is believed to be the longest running family-owned white-tablecloth restaurant operator in the country.
It was a concept founded by two friends from Parma, Italy, Pio Bozzi and John Ganzi, who immigrated to New York City in the early 1920s and decided to open an Italian restaurant. They intended to name it for their hometown, but the city clerk misunderstood their accent and wrote “The Palm” on the license. So it stuck.
The first location, on Second Ave. in Manhattan, opened in 1926, near newspaper and cartoon syndicate offices. Early on, hungry artists would sometimes ...
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