Transportation stations prove growth vehicleTransportation stations prove growth vehicle

David

Each year, some 65 million people pass through London’s Heathrow Airport. The city’s Victoria station, meanwhile, has three times the traffic of its nearest major shopping mall. And those figures are expected
to grow when an expected additional 1 million passengers travel through London’s stations each day during this summer’s Olympic Games. 


Fueled by those dramatic numbers — and the challenges traditional retail locations have faced in recent years — airports and train stations are emerging as one of the biggest new battlefields for restaurant operators. 


An increasing number of branded and independent companies are targeting these venues to benefit from the high volume of trade, raise brand awareness, reach new audiences and intr...