World Views: American trends migrate overseasWorld Views: American trends migrate overseas

David

It seems almost everything about the USA is alluring to us Europeans: the weather, the shopping, the cars, the Hollywood blockbusters and the countless dining trends that start in the United States and later take hold across Europe.


These trends come and go, but few have taken hold faster than the pop-up restaurant and the gourmet food truck. The sole raison d’être of the popular pop-up seems to be to disappear just as the likes of you and me hear about it. The gourmet food truck is now central to the grassroots revolution occurring in the British food industry, and more trucks are hitting roads across Europe. 


Exclusivity is the key ingredient of the pop-up experience. From “guerrilla dining” to urban “supper clubs,” these culinary...