A beta test in California, Washington aims at providing feedback for national launch
McDonald’s Corp. this week took its first step toward offering consumers the ability to order and pay via phone.
The Oak Brook, Ill.-based burger giant, intent on improving the efficiency inside of its restaurants, started a beta test at 29 restaurants in Monterey and Salinas, Calif., this week. It expands that test to Spokane, Wash., next week.
The local pilot tests are designed to get customer feedback and prepare the chain for a national launch of the functions later this year.
The app enables customers to order, pay and then choose where they get their food — through the drive thru, at the front counter or through curbside pickup, a new option the chain is kicking off at its 14,000 restaurants this year.
Customers choose their restaur...
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