Papa John’s sees a more digital futurePapa John’s sees a more digital future

Papa John’s International Inc. now receives more than six in 10 orders from one of its digital platforms, mostly from its mobile ordering app. But executives expect that number to keep growing.

Many Papa John’s markets receive more than 70 percent of orders via digital, executives of the Louisville, Ky.-based pizza chain said on a first-quarter earnings call Wednesday. 

“We have an opportunity to get to 80-percent-plus over the next several years here,” Papa John’s president Steve Ritchie said.

Digital ordering has become the primary battleground for pizza chains. Papa John’s rival, Domino’s Pizza, has surged in recent years partly because of its effective marketing of digital capabilities.

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