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Study: Technophile Millennials eager to interact in digital domainStudy: Technophile Millennials eager to interact in digital domain

Lisa Jennings, Executive Editor

September 12, 2011

5 Min Read
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Lisa Jennings

When Joe Millennial, age 22, walks into a Carl’s Jr., the first thing he may reach for is his smartphone.


Initially, he checks in using his Happy Star Rewards app. If this is his first or fourth visit, he can spin the Wheel of Awesome that appears on his phone, giving him the opportunity to instantly win free food, a coupon or other prizes.


While he waits in line, he can use his smartphone to compare calories between a turkey burger and bacon cheeseburger. He can check out the Carl’s Jr. Facebook page or watch the chain’s commercials featuring hot models eating burgers.


This obviously is just a fictional scenario. But it’s one that illustrates how a particular restaurant company is reaching a key demographic: the prized Mill...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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