Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Lisa Jennings
When Joe Millennial, age 22, walks into a Carl’s Jr., the first thing he may reach for is his smartphone.
Initially, he checks in using his Happy Star Rewards app. If this is his first or fourth visit, he can spin the Wheel of Awesome that appears on his phone, giving him the opportunity to instantly win free food, a coupon or other prizes.
While he waits in line, he can use his smartphone to compare calories between a turkey burger and bacon cheeseburger. He can check out the Carl’s Jr. Facebook page or watch the chain’s commercials featuring hot models eating burgers.
This obviously is just a fictional scenario. But it’s one that illustrates how a particular restaurant company is reaching a key demographic: the prized Mill...
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