Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Words From: Alan J. Liddle, data and event content director
If you saw recent news reports about McDonald’s testing mobile payment technology in Austin, Texas, and Salt Lake City, but wondered what it is they are testing, you were not alone. None of the articles I saw included specifics. But here’s the skinny: Some of those McDonald’s restaurants are working with the Isis Mobile Wallet, as telegraphed by Nation’s Restaurant News in a report last fall.
McDonald’s Corp., through spokeswoman Ofelia Casillas, declined to name the technology involved, but confirmed in an e-mail: “At this time, we are testing mobile payment in Salt Lake City and Austin. … It’s premature to speculate on the decisions we may make after the tests.”
The Isis website, however, includes McDonald’s units in Austin as among the ...
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