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Sales decline steeply at Joe’s Crab Shack and Brick HouseSales decline steeply at Joe’s Crab Shack and Brick House

Parent Ignite blames 1Q declines on guest traffic

Ron Ruggless, Senior Editor

May 18, 2017

2 Min Read
The 3 chains for sale, and 4 that could be next
Joe's Crab Shack

Ignite Restaurant Group saw sales decline steeply at both its Joe’s Crab Shack and Brick House Tavern Tap brands in its first quarter ended April 3, the company reported Tuesday.

The Houston-based casual-dining company, which in April announced it was looking for a buyer and considering bankruptcy protection, said performance at both full-service brands declined in quarter, with Joe’s reporting a 14.3 percent decline in same-store sales and Brick House booking a 12.6 percent drop. 

ignitelogopromo_1.jpg“The sales declines are primarily due to decreased guest traffic,” Ignite said in its Securities and Exchange Commission filings. “In order to reverse these negative trends, we have deployed many different operational strategies, but so far none have had a meaningful impact on sales or guest traffic.” 

The company said the biggest declines in sales and guest traffic continue to be on weekends.

“We will continue to evaluate our menu offerings and look for value offerings that could increase sales and traffic as well as improve the value proposition for our guests,” the company said. 

The company also warned that additional declines in operating performance “could cause us to close or sell more restaurants.”

brick-houseexteriorpromo.jpg

The company has been working with a financial adviser since late 2016 to evaluate strategic alternatives, which Ignite said could include separate sales of Joe’s or Brick House. 

In the quarter ended April 3, Ignite swung to a loss of $3.3 million from a profit of $1.5 million in the same period a year ago. Revenues fell 19.3 percent to $95.1 million from $117.9 million in the prior-year period. 

As of April 3, Ignite had 112 Joe’s restaurants and 25 Brick House units in 32 states. It franchised three Joe’s restaurants in Dubai.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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